David Gilboa and three friends from business school started Warby Parker and changed the way we shop for glasses, proving that even the most traditional retail experiences can be digitally improved. Rachel Shechtman invented Story, a space that has the point of view of a magazine, changes like a gallery and sells things like a store. Both have expanded the boundaries of what the retail experience and the retail business model can become. Learn what to expect as the lines between the internet and the storefront blur.
